Do we need another online store…or do we need better marketing? I’d argue the latter. As a veteran marketer, I don’t believe the core challenge is finding places to sell our books (they exist…and more are coming out regularly). We need better ways to put our books in the spotlight.

I had a brief bit of doubt after finding yet another online indie book marketplace that was attempting to do many of the things I’m doing here. But it only took me a few minutes to realize that they were just creating another place to sell books. It wasn’t about promoting our books, building a fanbase, sharing lore, finding reviewers and podcasters, or any of the goals I’ve set for this platform.

GenreDB is a creator‑owned home base for indie book projects—not a store—with devlog‑style profiles that treat each book or series as a living work in progress, complete with updates, galleries, reviews, and a press‑ready snapshot for media and collaborators. Instead of locking authors into a single marketplace, GenreDB acts as a platform‑agnostic canon page that aggregates rich metadata, behind‑the‑scenes context, and links out to wherever the work is sold or serialized, including Amazon, direct stores, and more.